The Importance Of A Good Corporate Headshot
Every successful business professional knows that the customers ought to come first. Always. Building a healthy, growing client base is difficult but far from impossible. pictures are an easy way to make clients comfortable with your business in seconds. When someone browses your website and sees a cheerful employee, it can create a positive connection in their mind. This same empathy is directly related to the first impression idea that I touched on earlier.
Corporate headshots can reinforce values.
If a client is attaching your face to the company’s name, the picture they look at should show your core values. For example, employee selfies on your About Us page come across as unprofessional. Another rookie mistake is cropping a family photo only to feature the employee. They might look beautiful, but the business can look cheap.
You could have the most clean-cut, polished website, but it won’t matter. Clients now associate your business with a selfie of Amanda and Bobby together at Taco Bell. While these kinds of “casual” photos are relatable, you don’t want to confuse the client.
Yes, it’s important to highlight the human side of your company. But you can do that and maintain an aura of professionalism. Casual corporate headshots are acceptable and may even be the better option, depending on your line of work.